Segnalo questo curioso libro sull'applicazione "fin troppo" rigorosa dei concetti evolutivi nel campo del marketing:The Origin of Brands.Discover the Natural Laws of Product Innovation and Business Survival. By Al Ries, Laura Ries. HarperCollins, 2004
Ecco il Sommario:The Great Tree of LifePredicting the FutureDivide and ConquerGradual Change vs. DivergenceThe Curse of the Clock RadioSwiss Army Knife ThinkingBad Ideas Never DieThe Great Tree of High-Tech BrandsThe Great Tree of Low-Tech BrandsThe Mystery of the Missing LinksSurvival of the FirstestSurvival of the SecondestThe Power of PruningCreating a CategoryEstablishing an EnemyLaunching the BrandWrapping Things Up
Paolo Coccia
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